Become a member to bring gender equality to our industry

WACL Gather 2019, Kings Place, London. 23May2019, ©BronacMcNeill

Who we are

We are an active club of influential women in marketing, media, the creative industries and communications.  We are purpose driven – our aim is to accelerate gender equality for the benefit of all. As leaders, we are determined to use our power and influence to change our own workplaces, in the work that we do, and the communities we operate in. As a Club, we come together to support each other, to learn from each other, and to form lasting relationships and friendships.

What we believe

Our goal is to affect change. To create working places and a society where everyone has the same access, opportunity, experience and recognition to succeed in life. We believe everyone’s contribution should be valued and respected to create cultures of belonging in our workplaces. We advocate for transparent reporting, candour amongst ourselves and embrace and support women in all life stages. To do this, we recognise that for all of us to be equal, those women who are further ahead than others must use their privilege to help lift others up.

What we do

We campaign for change to drive gender equality. Recent work has included campaigns to close the Gender Pay Gap, address the representation of women in the media and eradicate sexual harassment in our industry via our support for timeTo.  Our 2020/21 campaigning focus has been to encourage companies & organisations to be #FlexibleFirst as we know one of the biggest levers of change that will help us deliver equality in the workplace is to measure people on output & not hours spent and enable them to be architects of their own ways of working. We inspire our members with thought leadership events and give them opportunities to meet their peers and broaden their networks. We support women in the industry via sponsorship, training and mentorship.  And we fundraise for industry charities for the benefit of all.


What are we looking for?

We want our members to be active, to lean in and to use their influence in their own businesses to make a difference.

We want our members to be active participants in the club’s activities, events and campaigns, and to be proud advocates of WACL to further increase our collective sphere of influence.

We want our members to positively check and challenge what we are doing and where we are going.

If this sounds like a Club that you would like to be part of, please see below for more information about the application process.

Name Surname
Title/Position, Company

How do I apply?

Seniority: To be considered for membership, you will already need to be a highly respected woman in your field and have held an executive position/be on the board/executive management team (CEO/MD, CMO/Marketing Director, Founding Partner, CCO/ECD, Chief Revenue Officer, Chief Technology Officer, Chief Data Officer etc.) for no less than two years in a business, or the department within a business, that is involved in the creation, execution or evaluation of advertising, marketing communications and media. If you are not quite yet at the right level for membership, there are many other female groups within the industry with whom we actively partner with and support.

You will need to be proposed and seconded by members:  To apply you will need to be proposed and seconded by an existing WACL Member who you don’t work with, either directly or commercially. These members will then act as your buddy to speed integration, should you become a member.

Fees:  Current Annual Membership costs:  £372.90 *inc. VAT

Key dates for your calendar

We will be open for new member applications in September 2022, with the review and confirmation process following this.  Successful applicants will be invited to join the Club as members in January 2023.

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