Campaigning to accelerate gender equality together

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A woman, Nicola Mendelsohn, wearing a purple sleeveless dress, is shaking the hand of a man, Sadiq Khan, who wears a black jacket & tie with a white shirt. Both are smiling and looking directly to camera.
Nicola Mendelsohn & Sadiq Khan meet to discuss pay gap reporting ©BronacMcNeill

How (and why) WACL campaigns

WACL is campaigning to accelerate gender equality for the benefit of all, in the areas proven to have the greatest impact for our industries.

Our goal as leaders is to affect long term change: identifying opportunities and barriers to gender equality, and working with our allies to drive action. Current campaigns include:

Flexible First, our campaign to make flexible working the norm;

Our campaign to close the Gender Pay Gap with mandatory reporting and action plans;

timeTo, the campaign to end sexual harassment, in partnership with NABS and the Advertising Association.

Join our campaigns

New in 2022: Flexible First Checklist
Flexible First
Gender Pay Gap Reporting
timeTo

WACL campaigning in action

What makes an organisation Flexible First? Designed to help organisations on their journey with flexible working, take our Checklist to check your progress and find out if your organisation qualifies for a Flexible First Standard or Leadership mark.
New in 2022: Flexible First Checklist
WACL launched a successful campaign in early 2021 calling on the UK government to reinstate Gender Pay Gap reporting. The campaign continues, calling for mandatory action plans and more rigorous controls on reporting.
Reinstating Gender Pay Gap Reporting (and why it’s important)
#FlexibleFirst: Why WACL is campaigning for flexible working to become the norm.
Why Flexible First
Following a successful campaign to reinstate Gender Pay Gap reporting and the news that the EHRC are looking to instate Ethnicity and Disability Pay Gap reporting too, we created a toolkit to help businesses use the data they report to best effect and hosting a IWD debate sharing the experience of WACL leaders and allies.
Introducing the Gender Pay Gap Toolkit
WACL got together some of the industry’s most innovative thinkers for a lively discussion about the future of work and the role flexible working plays: Annie Auerbach, author of “Flex” and co-founder, Starling; Sinéad Rocks, Managing Director, Nations & Regions, Channel 4; and WACL Leader, Rania Robinson, CEO & Partner, Quiet Storm.
Why the Future of Work is #FlexibleFirst
Featuring phenomenal perspectives from three world class WACL leaders – Unilever’s Global EVP of Marketing and Chief D&I Officer, Aline Santos, Mumsnet CEO & Founder, Justine Roberts, and Vodafone Global Enterprise’s Head of Marketing, Katrina Lowes – sharing their expertise and decades of experience leading flexible working.
How to be a Flexible First organisation

Explore more

Take the timeTo training

Take the timeTo training and help end sexual harassment in our industry

Success! Gender Pay Gap Reporting is reinstated

WACL launched a successful campaign in partnership with Fawcett Society, CMI and others calling on the UK government to reinstate Gender Pay Gap reporting in 2021. 

timeTo launches new campaign

It’s time to draw the line. 41% of people in our industry have experienced or witnessed sexual harassment at work. Is it happening on your watch? As we return to offices, don’t let sexual harassment return too. Book #timeTo’s training now.

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