Why WACL campaigns

WACL is campaigning to accelerate gender equality for the benefit of all, in the areas proven to have the greatest impact for our industries. 

Our goal as leaders is to affect long term change: identifying opportunities and barriers to gender equality, and working with our allies to drive action.

50% CEOs aims to increase representation in the iconic leadership role. 2023 is WACL’s centenary year, but despite 100 years of progress women won’t reach equality in the top job until 2060. Our ask to the industry is use our 5 levers of change to accelerate progress so we hit our 50% target within 22 years.

Flexible First asks businesses to become #FlexibleFirst, which will help keep women in work for longer and close the gender pay gap;

timeTo, the campaign to end sexual harassment, in partnership with NABS and the Advertising Association.

RepresentMe is our rallying cry to the industry for more authentic representation of women and girls in advertising.