#FlexibleFirst: to accelerate gender equality, make flexible working the norm
Mel Exon, WACL Campaigning Chair, makes the case for Flexible First
WACL is leading a campaign for flexible working in the advertising, media and communications industries, calling for all organisations to be #FlexibleFirst.
‘Flexible First’ means adopting flexible working in all its forms and at scale from Day 1 of employment, and for all jobs to be advertised as flexible. Why? Because flexible working directly closes the gender pay gap, accelerating gender equality and is proven to have benefits for everyone, regardless of gender.
Take action now
Check your progress with our free Flexible First Checklist below, download the Toolkit and discover the evidence driving this campaign.
Visit our Vimeo showcase to watch previous Flexible First interviews featuring WACL Leaders and Allies including: Dame Carolyn McCall (ITV), Kerry Chilvers (Direct Line Group) and Katrina Lowes (Vodafone).
Filmed and produced during lockdown. With huge thanks to our production partners, NPL Media.
Designed to give leaders and talent the information and strategies they need to implement two-way flexible working in their organisations, this toolkit looks at the business case, what flexible working in all its forms really means, possible hurdles (and how to address them) and – most importantly – how to get started.