Take the Flexible First Checklist

Just click ‘Start’ on the live form above to assess your progress. And if you would like to download a pdf copy of the WACL Flexible First Checklist in full, you can do so here:

wacl wisdom launch event
Sonoo Singh, WACL 100 Wisdom Launch 8Feb2023, Photographer BronacMcNeill

Why #FlexibleFirst?


‘Flexible First’ means adopting flexible working in all its forms and at scale from Day 1 of employment, and for all jobs to be advertised as flexible. Why? Because flexible working directly closes the gender pay gap, accelerating gender equality and is proven to have benefits for everyone, regardless of gender.

Take action now
Check your progress with our free Flexible First Checklist below, download the Toolkit and discover the evidence driving this campaign.

A Flexible First ally speaks up – Alex Mahon, CEO, Channel 4

A Flexible First ally speaks up – Katrina Lowes, Vodafone

Explore more

Why Flexible First

Discover why WACL is campaigning for flexible working and the business case for why your organisation should be #FlexibleFirst.

WACL wants half of industry CEOs to be women

Find out more about why WACL is campaigning for 50% representation at CEO level


Find out more about industry initiative timeTo, which aims to eradicate sexual harassment in the advertising and communications industry

Please note that on our website we use cookies to enhance your experience, and for analytics purposes. To learn more about our cookies, please read our privacy policy. By clicking "Allow cookies", you agree to our use of cookies. By clicking "Decline", you don’t agree to our privacy policy.