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Advertising Week Europe

‘This House Believes the Era of the Office is Over’ Advertising Week Europe debate, presented by WACL #FlexibleFirst

May 11, 2021
Sue Frogley
Sue Frogley
Sonoo Singh
Sonoo Singh
Jane Wolfson
Jane Wolfson
Dom Carter
Dom Carter
Dara Nasr_Sales Director At Twitter
Dara Nasr

Join us for what promises to be a great and highly topical debate examining the role of the office as we look forward to the future of work post lockdown.

Chaired by Sonoo Singh, co-founder of the Creative Salon, our debate speakers are:

For the proposition: 

Dara Nasr, Managing Director, Twitter UK

Dominic Carter, Group Chief Commercial Officer, News UK


For the opposition:

Jane Wolfson, Chief Commercial Officer, Hearst UK

Sue Frogley, Chief Executive Officer, Publicis Media 


Get your tickets here: https://europe.advertisingweek.com/



A business journalist and editor with more than two decades of experience in writing about marketing and advertising. A sought-after speaker, Sonoo is currently co-founder of Creative Salon and is also the Adjunct Professor of advertising and PR at Richmond, The American International University of London.



Dara joined Twitter in November 2012, initially heading up the sales team before becoming Managing Director at the start of 2016. With approximately 200 staff, Twitter UK is the only office outside of our headquarters with multiple disciplines, including Engineering, Sales, Partnerships, Comms & Marketing.

Previously he was at Google for 5 years overseeing the sales team for YouTube and Display. Prior to Google, he began his career in the TV media market, leading teams initially at Flextech Television and later Eurosport.

Dara is married with two girls, has a dog called Dave, loves sport (he says he’s great at watching, not so good at playing) and enjoys boxsets.



Dominic joined News International in 1991 and held various roles across The Sun and Times Newspapers Limited before leaving in 2000 to join Mirror Group Newspapers as Group Advertising Director.

In 2006 he returned to News International as Trading Director across The Times & Sunday Times and expanded his role in 2008 to include The Sun. Dominic was appointed Commercial Director of News UK in September 2011 following a restructure of the Commercial team. He stepped up to become Managing Director in July 2015 and was named Chief Commercial Officer in January 2016.

In 2018 Dom was appointed Group Chief Commercial Officer for News UK and Wireless Group’s operations in the UK and Ireland, overseeing all national commercial operations across print, digital, video and audio. Dominic is a keen motorcyclist and is married with three children.



Leading the commercial team of Hearst Solutions UK across our 26 iconic brands and Hearst Global Solutions based in London that crosses 84 different markets. A multi-platform premium content, experience and solutions business with data-driven insight at its heart. She started her career in Media Agencies and led teams in both Planning and Investment, making the move to Media Owner in June 2015.

A proud member of WACL, whose purpose is to accelerate towards gender equality in communications and marketing, and a trustee of Ovarian Cancer Action, funding research to save women’s lives.



As CEO of Publicis Media UK, Sue leads 2000 passionate people across its £1bn+ revenue operation, including media agencies Digitas, Spark Foundry, Starcom, and Zenith. A member of the Publicis Groupe UK Executive Board, Sue also plays a vital role in delivering its ‘Power of One’ vision to drive connectivity and integration across the Groupe. 

Sue has been dedicated to creating a unique and dynamic culture across Publicis Media, culminating in moving all its agencies under one roof at the former BBC Television Centre in 2019. To coincide with the move, Sue introduced fully flexible working, which has since rolled out across the wider Publicis Groupe in the UK. She is a passionate advocate of gender equality and has championed a number of initiatives to empower women in the workplace, such as the ‘Women in Tech’ and ‘VivaWomen!’ programmes. Sue has also committed to a range of broader diversity programmes and introduced a successful apprenticeship scheme in 2018, which has since welcomed over 80 truly diverse non-graduates into the business.

Her standout reputation and achievements commercially are founded on more than 30 years in the industry, mostly at the boardroom level. She was previously President of Global Client Solutions at Publicis Groupe. Also, She spent a number of years at Dentsu Aegis Network, where she held various roles at the most senior level globally, latterly as President of Commercial Operations.

Sue is part of Facebook’s Client Council, a member of WACL (Women in Advertising & Communications, London) and was recently named one of the Evening Standard’s Progress 1000, London’s Most Influential People of 2019.

Outside of work, Sue is a keen golfer and lives in London with her husband and two sons.

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May 11, 2021
9:30 am– 10:00 am
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