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WACL NED Talk – 11 November 2013, “So why do you want to be a NED anyway?”

Nov 11, 2013 - Nov 12, 2013

The format of the NED Interest group events are members-only interactive lunches or breakfast for 10 to 15 WACLers where one or two panellists (WACL or external) are invited to offer their reflections on how to be an effective Non-Executive Director / Trustee, share tips how they approached these roles and the challenges they have faced securing these appointments in the first place.  These events are 90 minutes long and are held in a central London location hosted by a WACL member.

Our first NED event will be at lunch time and held on Monday 11th of November from 12:30 to 14:00 at Strutt & Parker, 13 Hill Street, London W1J 5LQ.

The Theme for this session will be “So why do you want to be a NED anyway? ” and the speakers are :

  • Liz Nelson
  • Sharon Baylay.

If you are interested in attending this event, please let Francesca know  on Francesca@ecsery.com. This event is free of charge and places are limited so it is first come first serve basis


Key Insights

Our first NED event was hosted by Fiona Stewart  on Monday 11th of November from 12:30 to 14:00 and held at Strutt & Parker

The Theme for this session was “So why do you want to be a NED anyway? ” and the speakers were :


  • Liz Nelson
  • Sharon Baylay

Following Key points were made:

Liz Nelson:

  • Started her NED career at a very different time when contacts / tap on the shoulder counted. Now – networking is key.
  • Value of the FT club (or its predecessor) for networking
  • The term ‘marketing’ is increasingly out of date. Best to refer to communications
  • Value of being an HR director as there are too few on boards (particularly compared to other countries)
  • Consider your clients as a place to start for potential NED roles
  • NEDS get involved in the strategy – rather than the operational management of a company.  Its about 3 year projections rather than just today (Sharon built on this point later by mentioning that some boards are smaller today – 5 people only – which means you are still engaged in day to day management issues).
  • Don’t be threatened by terminology – just ask the questions and learn
  • Look to build a  portfolio – rule of thumb is one big NED, I moderate and 2 small (I can be charity)

Sharon Baylay:

  • Men collect acquaintances – whereas women are more reticent to come forward. Hence the power of networking….its never too late to start networking
  • Get yourself voted onto some key forums – eg Deloittes Forum at women
  • As per Liz’s comment – start at ‘home’ with your own business environment approach CEO’s of businesses you are in
  • Take up non exec positions while you are still employed if you can
  • Key qualities people are looking for in a NED include experience, gravitas and business acumen. You need to talk about your ‘outcomes’ rather than the detail of what you have done.
  • Boards tend to be hugely risk adverse
  • Make sure you can articulate what is relevant to them about your CV
  • Think about other boards that you have been involved in – eg audit boards – and include these in your resume
  • Be as prepared as you can be….research into the existing board make up is key

Key Insights:

  • Importance of governance –corporate governance is key.  Being a trustee on a charity board is a good place to learn about importance of governance
  • Don’t be hesitant about approaching your own client network or your boss about your desire to be a NED>  .advantage is one of broader experience and contacts
  • Private equity – tend to look within their own network – ‘the right person, at the right time with the right fit’.  Need to break into their remit and become part of their cadre. PE also expect more and more time (2/4 days a week). Liz mentioned Stargate capital Trapezia as a VC (?) that only lends to women – suggesting that it is good to get involved in start ups.
  • Bear in mind the USA as another potential  NED market.
  • Auditors are a great source of information
  • CV – needs to be re-written for a NED role.  One suggestion to update it regularly and then use this is an opportunity to re-engage with a headhunter. Also invite headhunters to your Linked In page so they are aware of  any career developments and to keep on their radar.
  • Contact headhunter every 6 months and change/ update CV
  • Recruitment companies – don’t forget the importance of the researchers.
  • Other good sources – get to know the company secretary.
  • Overall a very long and time consuming process so never to early to start with the networking, research and CV  – but in the long run so worth it!

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Nov 11, 2013 – 12:00 am
Nov 12, 2013 – 12:00 am
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