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Why the Future of Work is #FlexibleFirst, a WACL webinar

Jun 07, 2021

Hear how 3 leaders are looking to reinvent the workplace for a new era:


Sinéad Rocks, Managing Director for Nations & Regions, Channel 4

Rania Robinson, CEO & Partner, Quiet Storm

Annie Auerbach, Author of “Flex” and Co-founder, Starling 


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It is fair to say that anyone leading an organisation over the past year has experienced a once in a career challenge. In February 2020, no one had a pandemic response policy to pull out of the drawer, it was an unprecedented event and needed quick thinkers.


As we look to the post covid era, the change demanded of businesses feels seismic. Many of the old myths about how best to manage workforces for optimal performance have been dismissed; new questions are being asked at board level about the war for talent and how best to achieve crucial diversity and inclusion goals in more remote settings. 


As we explore a return to the office, what will the smartest organisations offer their employees? What benefits will they put in place to ensure they attract the best talent? How will they support all of their workforce to ensure that collaboration, creativity and innovation are maximised? 


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#futureofwork #leadership2021 


Sinéad Rocks, Managing Director for Nations & Regions, Channel 4


Sinéad Rocks is Channel 4’s first Managing Director for Nations and Regions and is the lead executive at the broadcaster’s new National HQ in Leeds. Her role is to deliver the organisation’s ‘4 All the UK’ strategy – ensuring that Channel 4 better serves the whole of the UK and the biggest change to the structure of the organisation in its history.


She started her career as a journalist at BBC Northern Ireland before joining BBC Children’s to work on the launch of the CBBC channel. She is a former editor of Newsround as well as Executive Producer for BBC Current Affairs where she headed up the Manchester network unit and led the team making content for The One Show, Panorama, BBC Three and Daytime. Her last role for the BBC was Director of Education; driving the organisation’s overall education strategy and overseeing a range of output across TV, radio and online including BBC Food and Bitesize.



Rania Robinson, CEO & Partner, Quiet Storm


Rania Robinson came to the UK from Egypt at the age of three and started school not speaking a word of English. Her early experiences sparked a life-long passion for forming connections and meaningful communication. Having spent most of her career in non-traditional agencies in both account leadership and strategic roles, she has worked with some of the world’s best-known brands, including Haribo, Mercedes, Three Mobile, Google, Coca Cola and Women’s Equality Party pro bono. Since joining Quiet Storm nine years ago, she has brought a 360° perspective and new energy to the agency, helping extend its service offer and broaden its sector experience. A passionate exponent of empowering women in the workplace, she is on the executive committee of WACL. Rania is an active diversity champion and in 2020 relaunched Create Not Hate, Quiet Storm’s initiative to get under-represented young people into the creative industries by unlocking their creative potential to tackle social issues that they live with every day. Rania is an active participant in D&I initiatives across the industry and a regular commentator on BBC Radio. She features in Campaign’s A List of the most influential industry figures and sits on the IPA’s Commercial Leadership Group.


Annie Auerbach, Co-founder, Starling and Author of “Flex”


Annie Auerbach is an expert on the future of work, an author and the co-founder of trends and cultural insight agency Starling, whose clients include Nike, Pepsico and Unilever. Her book FLEX: Reinventing Work for a Smarter Happier Life is a revolutionary guide to living and working on your own terms and was featured by Stylist magazine as the best book on working from home. Coronavirus has proven what she has long championed: working 9-5 in an office doesn’t work for most of us. The world is changing for working women, but until the pandemic, companies turned a blind eye. Now, it’s time to reinvent the systems that were holding us back. 


Annie is proud to be named an Evening Standard top 25 Change-maker and a Timewise Power Founder alongside a range of flex working trailblazers who are changing the future of work.

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Jun 7, 2021
12:00 pm– 1:30 pm
Event Categories:


Online via Zoom