MadWomen: meet the women behind some iconic ads

Watch Mad Women
MadWomen - Pictured (L-R): Kate, Carol, Barbara, Alex, Nadja, Helen.
Hear from the WACL members and the director about the making of this brilliant documentary
Meet the women behind some of the UK's most iconic ads

MadWomen tells the story of women in advertising

Timed to coincide with WACL’s 100th anniversary  Mad Women explores the role women have played in advertising across the past century.

MadWomen features WACL members Carol Reay, Helen Calcraft, Barbara Nokes, Lyndy Payne, Daryl Fielding and Kate Stanners who tell their stories about getting into the industry and getting their work on-screen.

Mad Women was produced by South Shore and was aired on  C4 on 9th May 2023. It is generously funded by Diageo, Google, Tesco and Whalar. 

You can watch it in full here or watch our MadWomen playlist including some of the ads featured in the documentary.

Explore more reactions to Mad Women

The Guardian

Lucy Mangan in The Guardian – ‘Even the dinosaurs of the ad industry couldn’t ignore these incredible women’

The Independent

The Independent meets ‘the women who shook up the the male world of advertising’

The Times

The Times enjoys ‘the women behind the golden era of TV adverts’

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