Take Action on Representation
We urge the entire industry to focus on representing women and girls more positively and authentically in advertisements.
The first step is to understand how women and girls want to be represented, and you can learn from the excellent work done by our partners:
The Unstereotype Alliance’s Marketing Playbook, 101 Guide to Dealing with Stereotypes.
If you become a member you will also get access to their Toolkit which is another great resource.
Key Contact: Melda Simon – [email protected]
The Advertising Association’s representation workstream
Key Contact: Sharon Lloyd Barnes – [email protected]
ISBA’s Knowledge Hub, with specific sections on representation
Key Contact: Bobi Carley – [email protected]
Get Inspired:
Follow diverse women on various platforms, including the four brilliant creators featured in our campaign, as well as others who speak with and for diverse communities of women. For example, Women of YouTube.
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