Enter our Talent Awards and see the difference it makes

WACL, Festival of talent, 18May2023, Photographer BronacMcNeill

The WACL Talent Awards 2024/25

What is it?

The WACL Talent Award is a passport to leadership progression for women in their careers, the grant is for emerging female+ leaders working in media, marketing, advertising and communications. It’s awarded by WACL in partnership with NABS.

 

Why does it exist?

WACL’s purpose of accelerating gender equality for the benefit of all in our industry means we are passionate about supporting as many emerging female+ leaders as we can. So the WACL Talent Award was set up in 2005 to foster great talent and support more women on their journey to leadership.

Each year grants are awarded to around 25 individuals to fund a training course they have chosen to support their goals for the future.

This year, the 20th year of the award, WACL is offering grants up to the value of £1,500 to all winners.

“Too often training is focussed on the roles we are currently in and skills that will help us now. The WACL talent award allowed me to pause and reflect on the skills I needed for both future roles and to drive change in our industry. Two years on I have used the grant to study business change management while also forming part of the launch committee for Women In Trading Network. Not to mention being part of the incredible Futures community full of women supporting women.”

Jade Behr, EMEA Agency Development Lead, Spotify – 2022 WACL Talent Award Winner

Who can apply?

The WACL Talent Award is open to all talented individuals identifying as female+ in advertising, marketing, media and communications, aspiring to achieve their leadership potential.

It doesn’t matter what age you are, where you’re based in the UK or what your background is. If you’re ambitious, want to make a difference and are motivated to succeed, apply now!

To be eligible to apply, you must:

  • Identify as female+ 

Female+ is inclusive of: cisgender women, transgender women, non-binary, gender non-conforming and Intersex people.

  • Be currently or most recently employed or engaged in the media, marketing, advertising and communications industry
  • Be based in the UK
  • Have at least 3 years of industry experience
  • Be committed to a career within this industry
  • Have the application endorsed by your current/recent employer or sponsor.
How do I apply?

Complete the application form by 25th November 2024!

All applications will be carefully reviewed and a shortlist of candidates will be invited to interview with a selection of WACL Leaders who will then award winners

 

Key dates for your calendar

Open for entries: 21st October 2024

Closing deadline for entries: 25th November 2024

Notification of shortlisting for interviews: 13th December 2024

Interviews take place: 20th, 21st & 23rd January 2025

Notification of decision: 27th January 2025

Winners celebration evening: March 2025, date TBC

Questions?

Questions

If you have questions, please visit the WACL website to view the FAQ’s or get in touch with one of the team by emailing us at [email protected]

FAQs

What happens if my line manager won’t support my application?

A reference is still required, but it can be from someone else within a senior position at your company or a previous employer or sponsor.

What if I’m thinking of leaving?

You could speak to your future employer or a sponsor about endorsing your application. You do not need to be in employment to apply for the awards, but you need to be committed to a career in the Advertising and Communications industry.

What if I am on maternity leave?

Apply now! Contact your current employer about how they can support your application.

I live outside of the UK. Am I eligible?

To be eligible, the UK must be your primary residence, and you must have spent the majority of your career working within the UK Media, Marketing, Advertising and Communications industry.

Will the Interviews be in person?

We expect to offer in-person and virtual interviews to help make the process accessible to all. 

Is my sector eligible?

We welcome applications from all industry sectors so long as your role is within media, marketing, advertising or communications, e.g. you would be eligible if you worked at a bank as Marketing Manager or worked on their paid search strategy but not if you worked in a bank within their HR function.

What is the Patricia Mann Award?

Each year we make a special award to one or more of the outstanding winners in honour of a long-standing and influential member of WACL, Patricia Mann OBE, who died in 2006. She was truly a trailblazer for women in the industry. She was VP of JWT International & Head of External Affairs, one of the first women non-execs sitting on The Woolwich, British Gas, then Centrica and even Chaired the Parliamentary Debating Group. WACL’s values are inspired by how Patricia led her life – always ready with advice and guidance, no matter how busy, with a great sense of fun. Patricia opened the door for so many of us to follow through, and we look for someone to recognise with this award that embodies some of her spirits and can do for the women that follow what she did for us.

What is the Wendy Braverman Award?

Wendy Braverman was a leading light in the advertising industry for more than 3 decades. A champion of talent, a dedicated supporter of NABS and a long term active WACL member, Wendy sadly passed away in the summer of 2020.

The award is given to someone who the panel believe truly reflects Wendy’s entrepreneurial flair. As the overall awards are targeted at Future Leaders, this could be someone who is showing entrepreneurial initiative and ambition but needs the award to develop their skills further, or it could be someone who is running/starting to run their own small company like Wendy did or someone wanting to lead an initiative that would create change for other future women leaders.

Talent Awards: how to ask your employer for support

Preparation

Put yourself in their shoes

How will your team, manager and organisation benefit from your learning?

How could you share your learnings with other people?

 

Anticipate, acknowledge and address obstacles

What options and ideas can you suggest in response to potential challenges to supporting your learning?

 

Practise

Makes perfect

If you’re nervous about the conversation it might be useful to practise what you’d like to say to someone else (a mentor, a work friend, even yourself).

You don’t need to memorise the exact script. Decide the three key points you want to make in a conversation and summarise each point into one word, so you have an easy ‘at a glance’ reminder in your notebook.

 

Persuasion

The art of asking: dont’s and do’s

Don’t apologise or make excuses for asking for support. Do focus on the reasons someone should support you (ie. you’ll add more value to the team, share knowledge and upskill others)

 

Don’t over-explain or feel you need to do all the talking. Do be clear on the support you are hoping for and be prepared to listen to their response

 

Don’t put pressure on yourself to resolve everything in one conversation. Do give yourself enough time to have a few conversations before asking your employer to commit to a decision

 

Don’t expect someone to remember everything you say. Do make sure you close a conversation by reiterating what support you’re looking for and when you need a decision by and it’s often useful to follow up the conversation with a summary over email

 

You can view guidance on examples of courses to research here

 

 

Discover more

Find out about the Festival of Talent
Learn more about WACL’s mission
Support one of our campaigns to accelerate gender equality
Find out why WACL is supporting timeTo
Read more about why new leadership models are so important
Sign up to our mentoring programme with WACL Leaders
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