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WACL Squared – 16 Feb 2016

Feb 16, 2016

Dear members,


‘WACL Squared’

Want to brush up your digital skills and get an inside track on Google Squared training? Then join us for this super special Google created and sponsored ‘WACL Squared’ event.  Google are looking to design a new executive version of Squared and would like our WACL ladies to help them understand and solve the big questions that those at an executive level need to understand about digital. What are the biggest fears and what would the most effective way to embed the learning be? 

In exchange you will take part in a mini Google Squared session which will stimulate thought on the latest digital thinking.

So come and join this 2 hour Google Squared taster session where WACL’ers will be challenged to roll their sleeves up, under the guidance of some Squared Alumni mentors, and in groups asked to re-imagine an iconic brief, looking at it with a fresh eye, using all the (digital) channels now available, video, mobile, programmatic etc.

The Google team will then de-brief the exercise, review feedback and learnings and round off the evening covering the methodology used, what worked, what didn't, how could it be improved.  Of course all this will be enhanced by wine and lovely nibbles.

When: Feb 16th 2016 – 6 – 8.30pm

Location: TechTalk, Google UK, Central St Giles, 1 St Giles High St WC2H 8AG

What: Introduce WACL to the Google Squared methodology via Brief Re:imagined.

Proposed agenda:

  • 6.00pm – Drinks reception

  • 6.30pm – Welcome & briefing

  • 6.40pm – Challenge kicks off

  • 7.40pm – Sharing of thoughts

  • 8.10pm – De-brief & Feedback 


This is a free event for WACL members only and numbers are limited to 40 – so book now and look forward to enhancing your digital skills in 2016.


Debbie Morrison

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Feb 16, 2016
7:00 pm– 9:00 pm