#FlexibleFirst Campaign How to be #FlexibleFirst Last Updated: Mar 5, 2021

#FlexibleFirst Toolkit

This toolkit is designed to give leaders and talent the information and strategies they need to implement two-way flexible working in their organisations. We look at the business case, what flexible working in all its forms really means, some of the possible hurdles (and how to address them) and – most importantly – how to get started.

Flexible First Frontrunners ~ Interview Series

CEO of ITV, Dame Carolyn McCall is the first in our #FlexibleFirst Frontrunner interview series featuring some of the very best UK business leaders at the forefront of #flexibleworking. Watch the interviews in full here as they go live over the next few months, and please do follow @WACL2 on Instagram, where we’re launching each new episode in the series with one short Q&A segment shared each day over the course of a week.

WACL’s Flexible First Frontrunner interview series is produced by our brilliant partners NPL Media Ltd.

WACL #FlexibleFirst Interview, Dara Nasr, Managing Director of Twitter UK

“It’s been enforced from the top down that flexible working is not just here to stay, it’s actively encouraged. Flexible working is for everyone. Work is not about how many hours you’re sat at your desk.”

Dara Nasr, Managing Director of Twitter UK

“We want to make sure we keep great talent, not just recruit it. Over 70% of our people said they would be really keen to work at home three or more days a week, which just shows you that people are beginning to reimagine what work life might look like in future […] Flexible working also makes us much more output and outcome orientated than we were in the past, and we’re making sure we have really good role models in place – a variety of different people around different parts of the organisation – who demonstrate that it really does work, and that we really value individuals who embrace flexible working.”

Kerry Chilvers, Brands Director, Direct Line Group

I think it’s a common mistake that people mix up home working and flexible working. We know from a survey of our employees that the way people would like to work is about 40% in the office, 60% at home. That’s why we’ve looked at both our technology and our leadership capabilities, and focused much more on encouraging people to find the right way of working for them than a way of working” ~

Katrina Lowes, Head of Marketing, Vodafone Business

I think that the experience (of lockdown) has been an awakening. I don’t think that we will ever go back to the 9-5 – the 5 days in the office with a daily commute. We have said to all of our teams that we are not going back to the way of working in offices that we left in March. It’s going to be a big shift and people need to have the right mindset. And there has to be trust “ ~

Dame Carolyn McCall, CEO, ITV

Flexible First Frontrunners  ~ Case Studies

Unilever’s Introduction to Flexible Working


Our Approach to flexible working, Publicis Media


Vodafone’s Approach: Becoming #FlexibleFirst


Dara Nasr, Managing Director of Twitter UK: Busting the Myth of the Great Office Return


A WACL Webinar: How to be a #FlexibleFirst Organisation, October 6, 2020

Featuring phenomenal perspectives from three WACL leaders who have already seen the multiple benefits within their own organisations, we were delighted to have so many attendees join us to hear their stories. If you missed it, you can access the webinar recording in full on the Zoom link here, or watch the individual presentations and interviews below

Introduction: Catherine Becker
Presentation: Mel Exon
Aline Santos
Justine Roberts
Katrina Lowes
Conclusion: Catherine Becker

AllBright x WACL Wednesday, November 4, 2020

On the day the US election results began to roll in and on the eve of the second UK lockdown, Mel Exon (Campaigning committee 2020/21) joined Claire Enders and Anna Jones for a WACL Wednesday event where the panel looked at the global consequences of the She-cession on business, families and society. They debated the evidence and discussed advice and actionable ideas for what businesses, leaders and women can all do to prevent further setbacks, including the major role flexible working can play.