#FlexibleFirst Campaign How to be #FlexibleFirst Last Updated: May 24, 2021

#FlexibleFirst Toolkit

This toolkit is designed to give leaders and talent the information and strategies they need to implement two-way flexible working in their organisations. We look at the business case, what flexible working in all its forms really means, some of the possible hurdles (and how to address them) and – most importantly – how to get started.

Flexible First Frontrunners

Interview Series

CEO of ITV, Dame Carolyn McCall is the first in our #FlexibleFirst Frontrunner interview series featuring some of the very best UK business leaders at the forefront of #flexibleworking. Watch the interviews in full here as they go live over the next few months, and please do follow @WACL2 on Instagram, where we’re launching each new episode in the series with one short Q&A segment shared each day over the course of a week.

WACL’s Flexible First Frontrunner interview series is produced by our brilliant partners NPL Media Ltd.

Case Studies

Unilever’s Introduction to Flexible Working


Our Approach to flexible working, Publicis Media


Vodafone’s Approach: Becoming #FlexibleFirst


Dara Nasr, Managing Director of Twitter UK: Busting the Myth of the Great Office Return


A WACL Webinar: How to be a #FlexibleFirst Organisation, October 6, 2020

Featuring phenomenal perspectives from three WACL leaders who have already seen the multiple benefits within their own organisations, we were delighted to have so many attendees join us to hear their stories. If you missed it, you can access the webinar recording in full on the Zoom link here, or watch the individual presentations and interviews below

Introduction: Catherine Becker
Presentation: Mel Exon
Aline Santos
Justine Roberts
Katrina Lowes
Conclusion: Catherine Becker

AllBright x WACL Wednesday, November 4, 2020

On the day the US election results began to roll in and on the eve of the second UK lockdown, Mel Exon (Campaigning committee 2020/21) joined Claire Enders and Anna Jones for a WACL Wednesday event where the panel looked at the global consequences of the She-cession on business, families and society. They debated the evidence and discussed advice and actionable ideas for what businesses, leaders and women can all do to prevent further setbacks, including the major role flexible working can play.